The "it" factor is hard to explain but this music video has... it. The song and the video are nothing like you have seen before which is the key to ground breaking music. The beat had a reggae feel but it also has a faster tempo and other elements that make it sound current and trendy. Young Bull has a unique tone that blends singing and rapping akin to many popular artists today.
Visually, the quality is pristine. You move quickly from location to location, the editing smoothly brings in b roll shots and performance scenes. The video masterfully done bringing the artist personality to light and making the song seem fun and exciting. Watch the video above and hit the comments below!